12 mei 2021


Money. On paper it all seems black and white - a balance sheet in the professional world and a bank account in our personal lives - but the reality is very different.

The truth is: money is not about finances. It’s about emotions. It’s about deeply held beliefs. And it’s personal. Very personal. Money is survival, opportunity, freedom, status and power. In fact, 54% of consumers globally believe their financial situation defines their self-worth.

Our deep, subconscious and often irrational relationship with money affects every aspect of how we think about and manage money in our personal and professional lives. It has always been that way, but it might be about to change.